It’s almost Black Friday, and we all know what that means. These days, with specials and deals beginning on Thursday evening, dedicated Black Friday shoppers will be on a mission as soon as they finish their Thanksgiving pumpkin pie. Whether shoppers are buying gifts for loved ones, appliances for a new apartment, or the latest tech gadgets, the incoming swarm of eager buyers means that retail shops across America must put all hands on deck for a successful Black Friday. For retailers, the pressure is on!
Therefore, in honor of the 2018 Black Friday and what seems like an ever-expanding holiday shopping season, we’ve compiled our very first “Retail Survival Guide.” However, our guide is not for the shoppers, but the retail employees, managers, and store leaders. It’s for the people who get up early and stay up late; working tirelessly to make Black Friday a success for shoppers across the country.
Although we created these tips specifically for retailers and their employees, we guarantee excited shoppers can also benefit from these tips this holiday season. Especially on Black Friday.
Training, Training, Training
Prepare your team! Make sure they know their schedule, all product specials, promotions, etc. Build their confidence with knowledge. When the masses of eager shoppers begin to flood through the doors, this confidence and expertise will come in handy.
PRO TIP: Make it fun! Help your employees prepare in a fun, memorable way. Quiz them on the specials and promotions with a game of bingo or trivia!
Nourish your People
Feed your team and keep them hydrated. Nourishment, refreshments, and treats will go a long way on a hectic day. Take care of your team and they will take care of your customers.
PRO TIP: Organize a team potluck to keep the break room stocked with goodies!
Teach by Example
Get on the floor and show them how it’s done! You can inspire, coach, and motivate your team by rolling up your sleeves and jumping into the fray. Show them what a great customer experience should be. Joining your team on the battlefield- or should we say shopping lines- raises moral and energy on a tiring day.
Make it Fun
Many employees await Black Friday with anxious reluctance. Others just want to get it over with. But it doesn’t have to be that way! Holiday music, store managers dressing up, and motivational contests are just a few examples to liven up the mood and foster excitement. A little creativity can go a long way to inspire your team to hold their heads up high and deliver the best experience they can.
Appreciate your Team
It’s not what you say but what you do that will inspire your team. Your store will get plenty of traffic and sales, so make it a great experience for your employees as well as your customers. Recognize and focus on them as people first and employees second.
PRO TIP: Make Black Friday a contest! Create categories and award prizes to best dressed, most sales, best customer service, etc… Make sure to create enough categories so everybody feels like a winner!
By: Nick Schwarz, Head of Retail at Infinite Peripherals. We help retailers lighten the burden of a busy holiday shopping season. From mobile point of sale devices equipped to take payments anywhere in the store, to Bluetooth printers and back-office inventory management, our team understands retail. Especially during the holidays. For more information on what we do in the retail space, visit us at NRF or click here to learn more.